Data-driven. Relationship-first. Built for enduring value.

W2 Group is a diversified Australian firm operating across property development, advisory, and strategic investment. We partner with clients, investors, and government to deliver projects and investments designed to endure — commercially, structurally, and reputationally.

Founded by Zane Haupt, W2 Group reflects a career spent operating at the intersection of property, capital, and enterprise. Zane’s experience spans large-scale property development, complex stakeholder environments, and early-stage investment, with a consistent focus on disciplined decision-making, long-term value creation, and trust-based relationships.

Guided by rigorous analysis and practical execution, W2 Group works directly with decision-makers to reduce uncertainty and move complex opportunities forward. The firm’s approach is shaped by experience across both established assets and emerging ventures — applying the same standards of governance, clarity, and accountability regardless of scale.